Press Release

Become Unstoppable with the Official Skylanders SWAP Force™ Strategy Guides from Activision and BradyGames

Indianapolis, IN – October 10, 2013 - BradyGames is excited to announce the Skylanders SWAP Force™ Signature Series and Collector’s Edition Strategy Guides. As the third main instalment in the Skylanders® series from Activision, uncover hidden areas, solve every puzzle, and defeat the bosses found throughout Skylands in this all-new adventure with these official strategy guides.


With Skylanders SWAP ForceTM Strategy Guides, you'll master the best ways to utilize the 256 different combinations of the new SWAP Force Skylander characters*. Learn how to unlock every side quest and open every elemental gate to gather collectibles found throughout your journey. Plus, these guides show you how to navigate every unique SWAP Force zone, earn all the accolades and become the ultimate Portal Master!

Collector’s Edition Features (9780744015157, $34.99, 8.5” x 11”, 320 pages):

· Punch-out, build, and SWAPtwo, 8-inch tall swappable Paper Models of Wash Buckler and Blast Zone.

· Exclusive Tops rainbow foil collectible trading card included.

· All the game-tested strategies of our Signature Series packaged in a collectable hardcover.

Signature Series Features (9780744015140, $19.99, 8.5” x 11”, 320 pages):

· Save the Skylands with our Complete Story Walkthrough

· Study the Abilities, Upgrades, and Strategy for every Skylander

· Earn awesome scores in Time Attack Mode, Score Mode, and Arena Mode

· Conquer every new SWAP Zone Challenge

· Find Everything - Legendary Treasures, Bonus Mission Maps, Story Scrolls, and Collectible Hats

Whether you're playing on PS3, Xbox 360, Wii, or Wii U, become the Ultimate Portal Master with the Official Signature Series and Collector’s Edition Strategy Guides for Skylanders SWAP ForceTM from BradyGames!

Visit BradyGames.com to purchase the Skylanders SWAP Force™ Strategy Guides at game launch, October 13th.

To request a review copy of BradyGames’ Skylanders SWAP ForceTM Signature Series and Collector’s Edition Strategy Guide, please contact Lauren Helms at lauren.helms@bradygames.com.

About BradyGames

Headquartered in Indianapolis, BradyGames creates high-quality video game strategy content for a wide range of games on all platforms and works with industry partners including Blizzard Entertainment, Activision, Rockstar, 2K Games, Capcom, Microsoft, Sony, and Warner Bros., among others.

BradyGames understands what gamers – both casual and hardcore – want and need from strategy guides and apps, and each product is custom-tailored to the look and feel of the game title. Every guide features in-depth content, detailed screen captures and quick reference and strategy tips. BradyGames is an imprint of DK, a member of Penguin Random House, the world's first truly global trade book publisher.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, South Korea, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Skylanders SWAP Force™, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

SKYLANDERS, SKYLANDERS SWAP FORCE, SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO'S ADVENTURE, and ACTIVISION are trademarks of Activision Publishing, Inc.

*Requires purchase of all 16 SWAP ForceTM Skylanders.

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For further information please contact Lauren Helms – lauren.helms@bradygames.com