Press Release

Contact:
Susie Nieman, 317.428.3274
BradyGames
susan.nieman@bradygames.com

FOR IMMEDIATE RELEASE

BradyGames and The Huddle Team Up Once Again For Fantasy Football Handbook 2005

Follow-up to Last Year's Ultimate Resource to Release in Early July

 
INDIANAPOLIS – July 7, 2005 – Fantasy Football took in approximately $100 million in sales in 2004, excluding advertising revenue, according to the Fantasy Sports Trade Association. Needless to say, Fantasy Football is hot, and BradyGames has pulled out all the stops for its upcoming Fantasy Football Handbook 2005, the follow-up to last year’s acclaimed 2004 Handbook.

Once again, BradyGames has joined forces with the experts at The Huddle to create the ultimate fantasy football resource. However, readers will notice some changes in the 2005 Handbook. One of the major changes in the 2005 version is a lower price point. This year's handbook will retail for $9.99 US, as opposed to the $14.99 US price of last year's book. In addition, this book will launch earlier to help die-hard fans prepare much earlier for their drafts.

Perhaps the most notable addition to this year's Handbook is the free online updates. BradyGames and The Huddle are giving owners free player rankings and team depth chart updates throughout July and August on their websites (www.thehuddle.com and www.bradygames.com), allowing fantasy football owners access to the most updated player information for draft day.

"We've worked really hard with the guys at The Huddle to make the 2005 version of the handbook an absolute must-have for fantasy owners," said Mike Degler, Director of Licensing for BradyGames. "With our comprehensive content, a high-profile player cover image, lower price point, premium offers and an earlier release date, we know we have the best fantasy football publication out there."

Additionally, Thehuddle.com is again offering an exclusive $3.00 discount off a one-year membership to their website, to purchasers of the Fantasy Football 2005 Handbook. This special offer is only available inside the handbook.

"We're excited to publish this latest version of the Fantasy Football Handbook in this format," said David Dorey, co-founder of The Huddle. "Our commitment to bring you the most complete, easy to navigate information hub for fantasy football is continued once again with BradyGames. With all the consumer feedback and demand from last year's guide, we are pleased to present the online updates. Combining the Handbook with the content from our website, we truly believe that we have the most dominant fantasy football sources on the market."

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The Fantasy Football Handbook 2005 (ISBN 0-7440-0543-4) is available at online bookstores, electronics, book and software retailers for $9.99 US / $12.99 CAN. It also is available for purchase online at http://www.bradygames.com/.

About The Huddle

Since 1997 The Huddle has been the leading fantasy football information site on the Internet. In fact, The Huddle was voted the #1 fantasy football web site for five years in a row. The Huddle provides player rankings, articles, analysis, news and mock drafts to help the fantasy football player with their draft. For each week of the season, you will find starting lineup advice, player projections, game predictions, roster recommendations and breaking news to assist fantasy football team owners in managing their team. There is something for everyone each week of the regular season. The Huddle also provides one of the finest and most popular message boards on the Internet and it is "the" fantasy football hangout. You'll find plenty of great advice from fantasy fanatics across the nation and plenty of good natured fun along the way. Before the game starts, The Huddle is the place to be.

About BradyGames

BradyGames produces the best strategy guides each and every year, with the #1 selling video and PC strategy guides in the industry. The quality of BradyGames guides has been widely recognized as the best in the industry with their Signature Series and Limited Edition products, categories that BradyGames created. BradyGames provides added-value solutions through its website (www.bradygames.com) with online updates and video content. This worldwide online presence is the conduit for BradyGames news, information, and online updates to strategy guides. Through its innovation and exclusive partnerships, BradyGames is on the path to an even more successful future. For more information about BradyGames, visit www.bradygames.com and Take Your Game Further®.

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